About Me

Samar
Mahboubi

I started my career the way most designers do — curious, slightly lost, and convinced that figuring out what people actually need was the most interesting problem in the world. That hasn't changed.

What began with a move to a new city at eighteen, studying people as much as textbooks, eventually led me through sales floors, an Executive MBA, and into UX — where I finally found the place where user needs and business goals meet. That intersection is where I've lived professionally ever since.

Six years in, I work across the full product stack: research that shapes strategy, systems that scale, interfaces that feel inevitable. I still think the most important skill in this work is listening before designing.

Outside work I'm learning piano from scratch — something I've wanted since childhood. Learning hard things as an adult makes me a better designer.

If you'd like to connect, I'm on LinkedIn — always happy to meet people who care about making things well.

Samar Mahboubi
6+
Years of
experience
4
Industries
worked in
12+
Products
shipped
Things still
to learn
What I do
UX Research
Interviews, usability tests, surveys, affinity mapping. I find out what's actually true before designing anything.
Product Strategy
Pivots, roadmaps, north star metrics. I connect user insight to business outcomes.
UI Design
Design systems, component libraries, handoff-ready Figma. Clean, scalable, developer-friendly.
Gamification
Octalysis framework, behavioural loops, reward systems. I design engagement that lasts.
Business Design
Executive MBA background. I speak fluently to both users and stakeholders.
Data Analysis
Funnel analysis, A/B testing, cohort retention, KPI dashboards. Design decisions backed by numbers.