Gamification · Phygital · PWA
Dubai Holding Entertainment — Xplore Amazing
Transforming passive park attendance into an interactive, narrative-driven digital experience — accessible directly from visitors' phones without a native app download.
Dashboard · Data Visualisation · Gov-Tech
MOFA — National Competitiveness Dashboard
A performance management platform for the UAE's National Competitiveness Committee — enabling federal ministries to monitor global indicators and benchmark against G20 peers.
UX Research · Product Strategy · UI Design
GatherO — From Gambling to Social Play
A research-driven platform pivot that transformed a crypto gambling concept into a social gaming platform where friends compete together.
Gamification · Behavioural Design · Mobile
Golrang Industrial Group — Habit by Design
A modern internal HR app that nobody used. Two gamification campaigns, eleven days each, and a funnel analysis in between — that's what changed the habit.